Regal Chemical Company was founded by James O. King in 1970. Mr. King founded Regal on a solid foundation of integrity, customer service and well-tested products that perform, with a vision, to be the market leader.
Regal was acquired by SiteOne Landscape Supply, Inc. in 2023 but continues to operate independently, guided by the same fundamentals on which it was founded. Regal provides quality agronomic solutions to four primary markets:
Every day, the Regal team works to fulfill the commitment to deliver exceptional value to our customers through the products we provide, the programs we recommend, technology, service, and education.
Regal believes everyone in the Green Industry must be a steward of the environment. Along with agronomic benefits, the products and agronomic programs we recommend are environmentally friendly as well as beneficial to plants.
Regal actively supports industry trade associations, has agronomists on staff and conducts our own research trials, and supports local industry research. Regal frequently conducts agronomic training sessions for our customers, and we also host industry-wide training events in partnership with industry leaders, including Aqua-Aid Solutions, Albaugh, BASF, Corteva, Envu, PBI Gordon, Syngenta, Quali-Pro and many others.
WHY DO WE EXIST?
To improve the opportunities and quality of life for the Regal Family.
HOW DO WE BEHAVE?
BE A TEAM PLAYER
- Open and honest with teammates/ Regal Family.
- Consider how action affects everyone, even those peripherally involved.
- Help one another when you can.
- Once the decision is final, we are lockstep in the same direction.
RUN TO THE FIRE.
- Address and acknowledge issues in a timely manner.
- Seek understanding and neutral ground to make it right in your teammate’s or customer’s eyes.
STRIVE TO BE A COMMUNICATION MASTER.
- Master-like when communicating AND receiving communication.
- Verbal, written, and body language communication.
- Always kind and professional regardless of the message.
- Over-communicate for the sake of clarity.
- Pester professionally when necessary.
WHAT DO WE DO?
Regal provides agronomic & packaging solutions.
HOW WILL WE SUCCEED?
CUSTOMER SERVICE
- Clear and professional communication to internal and external customers alike.
- Always respectful and professional.
- Highest possible quality and precision in everything we do.
- Seek improvement where feasible.
- Under promise and over deliver.
HIGHLY TRAINED EMPLOYEES
- Processes and expectations are taught, managed, clearly communicated, and accessible.
VALUE-ADDED ALWAYS
- The result of everything above this point.
- An educated and informed team at every level of the organization.
- We don’t do bad or mediocre very well, nor will we even try.
OUR MARKETS
Golf
Make your course the place everyone wants to play with agronomic
solutions and products from Regal. We look at every aspect of your golf
course – turf type, course maturity, soil and water chemistry, climate
and more. Turfgrass expertise, comprehensive environmentally-friendly
solutions, plus responsive service – this is what we provide at Regal.
- Customized fertilizers and spreads
- Soil and water testing
- Products from industry leaders including Bayer, FMC, and Aqua Aid
- EOP Programs
- Knowledgeable team, including William Dunnivant, Regal’s agronomist
Commercial & Residential Lawn Care
Emerald lawns. Leafy trees. Eye-catching ornamentals and vibrant, colorful
blooms. Impress customers and earn recommendations with Regal as your
partner. Regal’s solutions are safe, efficient, and effective.
- High-value fertility products
- Labor-saving programs for spring and fall color
- Pre and post-emergent weed control solutions
- Environmentally-friendly
- EOP programs
Sports Fields
Sports fields are big focal points for schools, communities, and sporting
organizations. The wear and tear on these sports fields present some of
the most challenging conditions to grow and maintain quality turf
year-round. If you’re looking for cost-effective and safe solutions to
keep your fields looking great, talk to the Regal team.
- Environmentally-friendly products
- Agronomic expertise
- Effective year-round programs for total care and controL
- EOP Programs
Nurseries & Tree Farms
Nurseries have unique agronomic needs which require specialized
knowledge and products. Regal understands your business, and can
help you with cost-effective, labor-saving solutions to keep plants
healthy and growing all season long.
- Regal and brand-name value products
- Labor-saving solutions
- Programs for optimal nutrition and weed control
- Environmentally-friendly solutions
- EOP programs
