Regal Chemical Company was founded by James O. King in 1970. Mr. King founded Regal on a solid foundation of integrity, customer service and well-tested products that perform, with a vision to be the market leader. Regal continues to operate today on these same fundamentals and is owned by Will King, Jim’s son. Regal provides quality agronomic solutions to four primary markets:
Every day, the Regal team works to fill the commitment to deliver exceptional value to our customers through the products we provide, the programs we recommend, technology, service and education.
Regal believes everyone in the Green Industry must be a steward of the environment. Along with agronomic benefits, the products and agronomic programs we recommend are environmentally-friendly, as well as, beneficial to plants.
Regal actively supports industry trade associations, has an agronomist on staff and conducts our own research trials and supports local industry research. Regal frequently conducts agronomic training session for our customers and we also host industry-wide training events in partnership with industry leaders including Bayer,
FMC, and Aqua Aid.
Our Mission and Values
Regal’s mission is to provide valued agronomic solutions and conduct business with
integrity, in a culture that fosters the development of people and ideas, while delivering
a return to all our stakeholders.
Our 10 core values are the foundation of our mission.
- Build a strong organization by selecting, developing and retaining outstanding people.
- Follow sound organizational principals
- Communicate clearly to all levels within the company
- Develop an atmosphere for creativity, keeping the company’s Vision and Mission clearly in mind
- Develop relationships with customers to anticipate and profitably exceed their needs
- Instill the importance of profits in the minds of all employees
- Develop short and long-range plans and strategies
- Measure results against predetermined standards of performance
- Present a positive image of Regal Chemical to customers, employees and business partners
- Conduct Regal Chemical’s business with the highest integrity
OUR MARKETS
Golf
Make your course the place everyone wants to play with agronomic
solutions and products from Regal. We look at every aspect of your golf
course – turf type, course maturity, soil and water chemistry, climate
and more. Turfgrass expertise, comprehensive environmentally-friendly
solutions, plus responsive service – this is what we provide at Regal.
- Customized fertilizers and spreads
- Soil and water testing
- Products from industry leaders including Bayer, FMC, and Aqua Aid
- EOP Programs
- Knowledgeable team, including William Dunnivant, Regal’s agronomist
Commercial & Residential Lawn Care
Emerald lawns. Leafy trees. Eye-catching ornamentals and vibrant, colorful
blooms. Impress customers and earn recommendations with Regal as your
partner. Regal’s solutions are safe, efficient, and effective.
- High-value fertility products
- Labor-saving programs for spring and fall color
- Pre and post-emergent weed control solutions
- Environmentally-friendly
- EOP programs
Sports Fields
Sports fields are big focal points for schools, communities, and sporting
organizations. The wear and tear on these sports fields present some of
the most challenging conditions to grow and maintain quality turf
year-round. If you’re looking for cost-effective and safe solutions to
keep your fields looking great, talk to the Regal team.
- Environmentally-friendly products
- Agronomic expertise
- Effective year-round programs for total care and controL
- EOP Programs
Nurseries & Tree Farms
Nurseries have unique agronomic needs which require specialized
knowledge and products. Regal understands your business, and can
help you with cost-effective, labor-saving solutions to keep plants
healthy and growing all season long.
- Regal and brand-name value products
- Labor-saving solutions
- Programs for optimal nutrition and weed control
- Environmentally-friendly solutions
- EOP programs
